The ability to provide complete IVR functionality on the end-point, comprising of, listening to menu choices, selecting menu choices, navigating menu choices up and down throughout the IVR matrix, cancelling a menu choice.
Reducing the network load by initiating calls on the mobile application, therefore not using the telecoms network to initiate a call.
Increasing the navigation of the IVR by (a) using standard speech, i.e. saying customer services and (b) providing a GUI interface allowing push button navigation to a target.
Ability to have 1:N network to mobile handset relationship. Typically an interaction can be managed in less that 40 Kbyes of information being passed back to the network. Typical call could be 3MB+
Cost of ownership is lowered by up to 50% from existing solutions.
Providing basic CTI routing no need to pay expensive licence fees.
Providing stats about each end point.
Integrates in to any of the key CTI vendors.
Reduces network strain.
User
Reducing battery life on a mobile handset by not having to use additional power to establish and maintain connection to the mobile network.